Google Ads (formally known as Google Adwords) is an online advertising platform developed by Google, where advertisers pay to display brief advertisements, service offerings, product listings, video content, and generate mobile application installs within the Google ad network to web users.
Google Ads appear in search results usually page one right at the top or bottom of the page.
They help drive more traffic to your website from more potential clients and customers.
Google Ads are still one of the best ways to reach your target audience
Decent Click Through Rates
The average click through rate for a Google Ad is 3.16%
While an ad in the First Search Position has an average click through rate of more than 7%!
To get into that top spot is all about your budget and how much you are bidding for that delicious cost per click
Having an organic Search Rank in Google just isn't enough anymore. If you want to be the early bird and catch the worm so you can smash the competiton online, then you'll need to be making the most of Google Ads.
In just four easy to follow steps!
We will go over your business with you, talk about what you want to achieve from your campaign and discuss what we can do to make this happen.
Every business is different, so there isn't a clear cut strategy that will always work the same. Google Ads take time to learn and develop and we will learn as much as we can about your business to help get this right.
Once we have a clear idea of what you are wanting to achieve with your advertising, we will being researching more about your business and your niche. Figuring out key words and the best plan of attack to maximize your return on investment.
After all the research is done, we will begin planning out what we will do for your ad campaigns and set up accordingly. We may even set up a few different campaigns to target different keywords or ad groups so that we can get a better idea of what your potential customers are searching for.
Once the Ad Campaign is live we will monitor the analytics every week to look for trends in the keywords that are being used and make tweaks and changes so that you get the most out of your ad campaign. We will report back to you with how its going at the end of each week and provide monthly reporting.
BUSINESSES MAKE AN AVERAGE OF $2 IN REVENUE FOR EVERY $1 THEY SPEND ON GOOGLE ADS
So what are you waiting for?